It seems as though the past year I’ve heard a lot of early adopters — especially the tech media — complain about the lack of innovation coming from the tech industry. Now, we can define innovation in many different ways; ways in which even simple improvements can be innovative. But I think it’s important to point out that true limit-pushing, groundbreaking innovation is cyclical, not annual. We are coming off the reinvention of two primary technologies’ categories: the smartphone and the tablet. Furthermore, we are in the midst of redefining what a personal computer is, does, and looks like. Of course, I believe innovation is still around the corner but I think there are some important market truths that need to be pointed out.
Innovate, Then Communicate
Innovations fail if they can not be marketed. Sometimes I think the importance of effective marketing is taken for granted. I think many…
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