Nokia’s rebranded HERE mapping service has snagged another car-maker — signing Toyota Motor Europe to use Nokia Local Search for Automotive for its Touch & Go in-car navigation and infotainment systems. As well as digital maps, Nokia’s service will bring community-generated content to the in-car systems — including “millions” of ratings, reviews and images.
Toyota said the Nokia powered mapping technology is expected to be in Toyota systems that are on sale from early 2014 in Europe, Russia and the Middle East.
In September last year, prior to the HERE rebranding of its digital mapping service, Nokia signed location deals with BMW, Mercedes A-Class, Garmin, Hyundai, Pioneer and Volkswagen Group.
On a “global average basis”, Nokia said it now powers four out of five cars with “fully-integrated in-dash navigation systems”. “Location & Commerce continue to build partnerships with a number of major industry players, particularly in the area of automotive-grade maps…
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